The Red Bull Media House offers a cross-media portfolio consisting of Servus TV, a print magazine and the digital world of servus.com. The portal is the perfect place to relax and enjoy, to look for a travel destination, to learn about almost forgotten handicraft traditions or to find the right recipe.
The portal relies on Contexity’s Semanteer Search & Intelligence solution – not only for the search itself – but also for perfectly fitting recommendations.
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Semanteer analyzes the website’s content and determines feature-based similarities among articles and recipes. Like that it delivers semantically matching articles and recipes to the ones the users are currently looking at.
Such recommendations allow the readers to easily browse and explore the rich content of Servus aligned with their interests.